‘Be Bright, Use a Light’ campaign

©Barry Sandland/TIMB - Cycling advocacy groups set up a part of containers as as tunnel for their Be Bright Use a Light campaign

©Barry Sandland/TIMB – A better use for a pair of containers as a cycling tunnel was on offer.


Change of season and morning cyclists are seeing darker times ahead. So GRACQ and Fietsersbond in Belgium were offering free lights to the early riders this morning. It is an annual event and a  great advocacy presence for the cycling advocacy groups.

©Barry Sandland/TIMB - Cyclist rides through a container tunnel in Brussels

©Barry Sandland/TIMB – Ride through tunnel, complete w city landscapes

This year, they had a fabulous added attraction w two containers joined together to create a long tunnel for cyclists to ride through before coming to the coffee-cake-and-lights stop. The containers had open ends and, as you rode through, there was a full length video display – complete with the sound of a fast breaking car to give you a small scare.

And I rode off with a pair of USB lights. Just in time, as people are still stealing my paid for lights. You try and take them off the bike when you stop, but leave them behind and there is someone near to liberate them.
And there are so many more morning cyclists, now. Still an overwhelmingly car centric traffic environment, but cyclists are gathering. More and more at the red lights, clustering up into a safety bubble, or just creating a steady stream on the bike lanes.
It is far more than during the day and gives the clear indication that cycling is a commuter action, now. And something very nice about seeing a dozen or more cyclists taking the space of just a few cars, and yet able to move far faster in traffic.
And now complete w a few more lights.
Screen Shot 2017-10-26 at 12.12.02

One thought on “‘Be Bright, Use a Light’ campaign

  1. Personally, I like this activities. My only concern was that some volunteers were located at the VUB at the corner of Blvd de Triomphe/Genreal Jaques in a way that you could NOT see them if you came from Triomphe. I had to brake quite seroius with the trailer and the bike and it was very slippery at this morning there. Luckily it didn’t put me down…but they should use a light 😉


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