Bullitt’s overnight evolution of the cargo bike

©Barry Sandland/TIMB - Harry, of Larry vs Harry, being interviewed with his Bullitt bike at the Cycle Messenger World Championships in Paris

©Barry Sandland/TIMB – Bullitt developer in high demand at the Cycle Messenger World Championships in Paris.

THE BULLITT BIKE INTERVIEW PART 01: “I have used my Bullitt bike every day for eight years and every day I think, ‘I do like this bike’. I was a carpenter and we always used cargo bikes, Long Johns and the like. It was nice, but it was my dream to get a better one. One of my very good friends, Larry, Larson, was in the bike business and he had bikes that I could beat on my 70 year old long Long John. I was using them and discussed making something in-between, something modern and fast. And we were working on the concept and one day we thought, “It is time now”. We started selling prototypes. He is really skilled and knows what he is doing. He would build something that is atomic proof.

“Fortunately, or unfortunately, it is still a pretty hard job. When we arrived on the market, the only cargo bikes looked like some Eastern European cars. And when the wall came down, nobody wanted to buy these cars because nobody wants to sit in a non-sexy car. Everybody wants to look good, and that is with bikes, as well. So why not use great colours and make changes? It is two wheels and a more aggressive way of biking when it comes to cargo bikes.

“We are just a minor player. One of the small guys. But you could say we took the cargo bike somewhere, we did something new with the bike. People are buying cargo bikes as they get away from cars. This is our intention, to help people in the right direction and we took it to a new perspective and did something new with the cargo bike. We made it faster and sexier. So that might be a revolution, but it was not a revolution sales-wise. It goes better and better and now I live from it now. But, for the first four years, I did not get any money and we survived, thanks to my wife. So now I get paid, so we are moving forward.

“The company is eight years old, now. It was a different approach to the bike market and I guess that is when it exploded, at least on the internet. I wish it had exploded sales wise, but… Currently I think we are up to 700 to 800 bikes per year. It is getting better and better each year. A lot of people say we see more and more of your bikes in the city. That is true. But if you buy the bike, you recognise when you see them. I was talking to a friend and said, ‘In a fair world, I would be a billionaire’. He said, ‘In a fair world, there would be no billionaires’. It is kind of true. It is not about the money. It is about love. This is what we like doing. This is done with pride and honour and a lot of love.”

Read Part 02 Pressing forward surrounded by Bullitt’s loyal community

We have been posting a series of articles from the Cycle Messenger World Championships, so use the search engine for CMWC for the full results. 

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